What does Arete mean?
The Greek word Arete [ahr-i-tey] encompasses an important team philosophy: to fulfill one’s purpose and live to the fullest. The ancient Greeks believed that through Arete, you express your fullest potential.
In ancient Greece, “It was commonly believed that the mind, body, and soul each had to be developed and prepared for a (wo)man to live a life of arete. This led to the thought that athletics had to be present in order to obtain arete. They did not need to consume one’s life, merely exercise the body into the right condition for arete, just like the mind and soul would be exercised by other means.”
We believe you get the most out of yourself when you share your unique talent with your community.
Freedom. Discipline. Presence. Community. Fun. ARETE.